Purpose. The purpose of this Privacy Policy is to describe how Identity Works, Inc. ("we" or "Company") collects, uses and shares information about you through its website at (the "Site"). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us here or as described at the end of this Policy.

The Site is owned, hosted and administered by Company on behalf of Ashley Furniture Industries (the "Program Manager") in connection with the Dream Destination Presidents Club (the "Bonus Program"). Please refer to the Terms of Use for the full terms and conditions of the Bonus Program. All questions, comments and concerns regarding the operation, implementation, or any other details of the Bonus Program should be directed to the Program Manager at

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site. Our Site also may contain links to third party sites that are not owned or controlled by Company. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Terms of Use. Please note that your use of our Site is also subject to our Terms of Use.


Information You Provide to Us

We collect information you provide to us, for example when you create or modify your account, upload sales data to the Site, request information from us, or otherwise communicate with us. This information may include:


To Facilitate Administration of the Bonus Program. We collect information from you in order to facilitate the Program Manager’s administration of the Bonus Program; register and service your online account; provide information that you request from us; send you rewards codes, if applicable, in connection with the Bonus Program; and ship products to you.

Sharing with Third Parties. We will provide your information to the Program Manager to facilitate the Bonus Program and for the Program Manager’s other purposes.

Additionally, and we may provide information to third party service providers that help us operate and manage our Site, process reward redemptions, and fulfill and deliver products that you redeem rewards codes for on the Site. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of Company when we have your consent to do so.

Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of Company if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of the Program Manager’s business changes or it otherwise transfers assets relating to its business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, Program Manager may instruct us to transfer your personal information to the new owner.


You can access and update certain information we have relating to your online account by signing into your account and going to the account section of our Site. If you have questions about personal information we have about you or need to update your information, you can Contact Us or call us at (608)786-3700.

You can close your online account by visiting the account section. If you close your account, we will no longer use your online account information or share it with third parties. We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud.


We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.


Our Privacy Policy may change from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.


If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, vist our Contact Us page, email us at, call us at (608)786-3700, or contact us by US postal mail at the following address:.

Identity Works, Inc
920 Industrial Drive
West Salem, WI 54669

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